Join us for this workshop on how to build a successful campaign!

 In Collaboration With: Alphabet Formation, as part of the EU DEM Project

Ready to turn your ideas into real-world impact? Join us for an inspiring collab workshop with Alphabet Formation, co-founded by the European Union, and discover how to build an impact-driven campaign! 

By the end of this interactive session, you’ll be able to:

1. Understand how modern brands integrate purpose into marketing and communication strategies.

2. Apply a hands-on framework to design campaigns balancing business goals and social relevance.

Workshop Highlights:

>Learn the 5-part campaign formula

> Work on case studies and team up to design a campaign

> Pitch your idea and get peer feedback 

> Enjoy networking snacks afterwards!

📅 When: Monday, 17th November 2025

⏰ Time: 18.00 – 20.00

📍 Where: 0105 Kleine aula, Hermes 1, KU Leuven Campus Brussel

Don't forget to register!